Important Tips When Sending SMS Mobile Marketing
Any kind of business can use sms mobile marketing in order to advertise the products and services they offer. SMS (short message service) is seen as an effective means to get in touch with the customers no matter where they may be. Through this strategy, a company can offer discount and deliver other marketing campaign to the customers with the use of the mobile phone. The technique might seem easy but there are important things that a business must keep in mind when marketing through the text messages.
* Sign up for an sms mobile marketing service that supports different mobile carriers. Needless to say, there are several network providers for mobile devices. And so, it is important that you can send out the marketing message to the customers irrespective of what carrier they are using. Be sure to check out first how much it will cost you so that you can set a budget for it.
* Create an opt-in/opt-out system. Some network providers have guidelines with regards to SMS marketing which companies should follow. One of the rules is to let the customers decide whether to subscribe or not. In this, a customer may opt in to receive marketing messages and other ads from the company and can unsubscribe to the service at any time he/she wishes to. Oftentimes, unsubscribing can de done by texting the keyword “Stop” to a designated number.
* Compose a succinct SMS. As much as possible, try to keep your message concise which could be up to 160 characters. You may use a text processing application like notepad when you write the message and then upload it alongside the contact list into the messaging system. Avoid long messages as these could be boring to read. When you want to notify your customers about an event, be sure to schedule when to send it so that it can be delivered immediately.
